Over the past 40 years we’ve helped drive millions of dollars in revenue for our clients.

For decades we have specialized in solving business, marketing , and technical challenges with solutions that produce growth.

Our team will explore all relevant business process and opportunities to improve the companies growth.

:: Played a significant role in developing several innovative and profitable products to serve the beef cattle and dairy industry. The most notable would be the creation of 500-pound molasses-based blocks. After completing the technical development was given the task to create and implement a marketing and launch strategy.

:: Lead a very creative and hard-working team in developing a worldwide business in serving Zoological collections with unique diets. The diets are marketed under the brand, Mazuri. Many of these were developed for endangered species and for animals that were difficult to maintain in captivity due to diet concerns. The line is still growing as it has moved in providing that level of nutrition to family pets.

:: Helped the largest farm and fleet retail chain enhance their homestead feed line. Today they would be considered the largest or one of the largest providers of these products to consumers. Following that involvement, further products were developed for this chain in animal health, horse treats and small animal diets.

:: Was given the task of finding additional revenue streams for feed manufacturers, a line of natural fertilizers was developed and marketed. This resulted in working with several sustainable solutions for soil fertility and manufacturing of those products for a number of companies.

:: Was tasked by a global animal health company with creating and implementing a B2B and B2C strategy to target vet practices and pet owners with an action-based, educational message highlighting the prevalence of pet dry mouth and its red flags.

:: A global player in the feed & food additives market with a strong science-based product portfolio needed to target a very specific audience to present and illustrate the performance potential of their products. They turned to us to make it happen.

:: A leading animal health and nutrition company had been delivering leading-edge, patented nutrition to livestock producers since 1997. They had a product that was perfect for equine but they needed a marketing partner who understood horses and the horse industry. More importantly they needed someone who could take their company from a commodity mindset to a consumer mindset. They turned to us because of our experience in the equine and pet animal health markets as well as our consumer marketing experience. We worked with them to develop unique nutritional profiles and packaging that would differentiate them in the marketplace. We then deployed a launch and brand awareness campaign that took advantage of an aggressive pull-through strategy and retail support program, as well as high profile ambassadors, like Metallic Cat.

:: An established seed company was in need of an identity boost for continued growth. Although they were a large regional player the family-owned company was being overpowered by seed companies with national clout. They turned to us to differentiate them and brand them as a company to think of for technology, performance and value.

:: A niche animal health and nutrition company turned to us because they knew we had the experience and know how to successfully launch their company and cutting-edge products in the crowded and competitive equine and pet animal health and nutrition markets. We developed and deployed a launch and brand awareness campaign that took advantage of an aggressive pull-through strategy and retail support program. We also achieved maximum impact and reach with product ambassadors, sponsorships, event-based and seasonal activities and media as well as dealer activities, couponing and reward programs. Through extensions the line has grown to include backyard flock and treat products and more.

:: A global animal health company knew that an educated sales force is effective and successful sales force. They tasked us to concept and develop an online learning program for its USA dairy sales team. We developed a comprehensive Sales Preparedness Training program that was designed to bring the field force up to speed on all issues of dairy production and integration of their products. The program was so successful the client had us develop a similar program for its USA equine sales force.

:: A global leading supplier of veterinary equipment approached us with a challenge to assess the veterinary industry in the USA in anticipation of an entry into the lucrative US animal health market. They knew our experience and knowledge would allow us to give them comprehensive insight for a successful campaign.

:: A new company trying to establish itself in the crowded medical device market, turned to us for our expertise and guidance in developing and implementing a successful launch strategy.

:: A regional eye care provider headquartered in the Midwest wanted to grow and grow fast. They had a clear vision of where they wanted to be but needed focus. The company asked us to provide solutions to take them national including sports marketing and retail design. This strategy led to them being acquired and now part of the nation’s leading provider of clinically integrated eye care.

:: A leading international medical device company had observed a disconnect with its customers in one of their divisions. They turned to us to determine why this was

happening and to develop a strategy to solve the problem. We delved into the different customer demographics to identify key emotional triggers. Based on our understanding of this category, we developed an integrated strategy that would touch customers at different points in their journey. After developing and implementing internal communication solutions the client tasked us with creating and implementing an external communications strategy targeting their key audience.

:: A human skin care company, wanted to take their high-end skin care products to the pet market. They turned to us to develop and implement a complete launch strategy for their unique products and messaging.

:: An international sileage inoculant company had low brand awareness due to lack of exposure. The problem was they had a limited budget. Using our industry knowledge, we created and executed a strategy that gave them the exposure they needed and treatment they deserved for success and stayed within their budget.

:: A nonprofit organization of dairy farmers, milk processors and business partners who work together to boost the state’s dairy community challenged us to shine a light on the many positive things they do for the dairy farmers and dairy industry.

:: A national companion animal health company tasked us with creating and implementing a marketing and communications strategy for its complete line of flea and tick products to target vets.

:: A national animal nutrition company needed to strengthen their brand dealer network to beef up sales of their tub nutrition products. They chose us to develop and implement an integrated communication strategy targeting their dealers as well as a strategy targeting producers and prospective dealers.

:: A leader in the cattle block and tub nutrition industry tasked us with creating a communications strategy to give guidance and reassurance to its dealers and its customers during a drought in the Southwest.

:: A global animal health company was struggling with the challenge of getting pet food manufacturers to include their supplement in their products. They asked us to develop and implement a pull-through, integrated solution to their business challenge.